Are you looking to hire a team to create an infographic for your business?
It’s a great idea as infographics are engaging and popular. But you must use caution when picking a designer who can create an infographic that supports your brand and drives traffic.
Every infographic style has its own set of rules and suggestions. But many people skip reading the infographic building tips. This leads to an infographic at odds with their company or brand.
Here are the most common infographic building mistakes you want to avoid.
1. Not Having an Objective
One of the most common mistakes that infographic creators make is the lack of a clear and concise goal. This can lead to content that is unfocused and irrelevant, which can result in a lack of viewer engagement. To avoid this, it is important to have a clear understanding of the message that needs to be communicated and how it needs to be presented before beginning the design process.
2. Ignoring Data Visualization Best Practices
Ignoring relevant data visualization best practices can lead to an infographic that is difficult to interpret. Always take data visualization best practices into consideration. Doing research and learning about the different forms of data visualizations can help designers create infographics that are both pleasing and easy to interpret.
3. Not Considering Layout and Readability
This is often because people are focused on getting the content together and forget the importance of arranging the information in an attractive and easy-to-understand way. When choosing an infographic layout, use a grid system or hierarchical design that can be followed by the reader. Contrasting colors can be used to help separate distinct pieces of information.
4. Including Too Much Information
This mistake is often made due to the natural desire to provide helpful context for your readers. Yet, an unintended consequence of this mistake is that readers are left with an overloaded page of text-heavy information, making it difficult to parse through all the details. The best way to avoid this is to focus on one core message and come up with a creative design, visuals, and typography that will bring the message to life.
5. Confusing Visuals
If text on infographics or an image does not make sense the viewer will become confused, thus reducing the quality of the infographic. To avoid confusing visuals, be sure to use visuals that relate closely to the context of the infographic and are easy to understand.
Group and label different categories of information instead of presenting one long, complex image. With these tips in mind, you should have no problems learning how-to-make infographics that stand out.
6. Ignoring Copyright Laws
Copyright laws are in place to protect the creator’s work from being reproduced, distributed, and modified without permission. To avoid this common issue, an infographic creator should seek permission or buy a license to use content created by someone else.
Avoid Common Infographic Building Mistakes on Your Next Infographic
Infographics provide a great way to break down complex subjects, but when not done, they can become ineffective, too busy, or confusing. To ensure infographics are actually helpful, make sure to research and plan for your topic, use a clear hierarchy, and avoid common infographic building mistakes.
Following these guidelines will ensure that your infographic is clear, concise, and beautiful. So get started! Create awesome infographics that your audience will love.
Interested in more great content? Take a look at our other articles and tutorials!
