Although a massive number of goods are bought online, experts predict that physical stores will account for 72% of all US retail sales by 2024. This shows there is plenty of business to be won, and as a store owner, you’ll want to create a layout that helps to increase your sales figures.
This is why understanding how to design an effective retail store layout is so important. When you get this step right, you can look forward to attracting more customers and seeing your products fly off the shelves.
Let’s jump in and find out how to set up an appealing store plan.
Control Customer Traffic Flow
If people are walking in random directions around your store, this is likely to lead to customers bumping into each other and becoming unhappy. The simplest way to solve this issue is to encourage traffic flow to go in specific directions.
An easy way to do this is by forming aisles and putting arrows on the floor to encourage a one-way system. You can also put your tills at the end of your store so that customers will move in that direction.
Use Smart Product Display Planning Strategies
Customers should be able to find the products they are looking for at a glance, and you should also promote your merchandise throughout your store at every opportunity. This means you need to use the most suitable wall features and types of displays to grab the attention of shoppers.
To get the best results, use high-quality slatwall accessories and other display types to ensure your goods are in full view of as many customers as possible.
Make Sure There Is Plenty of Space
While it’s important to add store features that enhance your retail store design, you won’t want to make your floor space overcrowded. Shoppers appreciate having plenty of room where they don’t feel like they are standing too close to other customers.
By making sure your aisles aren’t too narrow, you can encourage people to stay in your store for longer and buy more goods.
Test Your Layout Design
You may have brilliant design ideas, but you need to check if they are suitable for your store layout. Have a trial run where your employees walk through your store. You can then ask for their honest opinions about which aspects are good and which ones need a bit more work.
This could involve moving a retail store display or changing the aisle layout to make your store more accessible.
Create a Customer-Friendly Retail Store Layout
A practical and impressive retail store layout can help you increase your sales revenues. The key is to improve the flow of footfall so shoppers can easily find your products and to make your store a pleasant place to spend time.
It’s also necessary to display your goods properly and to test your store layout to make sure it’s as efficient as possible.
If this article has helped you design an incredible retail store layout, check out more of our excellent blog posts.
