Is your company lacking organization? If so, you may need to invest in a CRM and ERP system to maximize productivity.
The two systems work together to optimize your marketing and increase your reach. Choosing the right one for your business is imperative.
But what are CRM and ERP, and how do you determine which software is right for you? Moreover, what is the difference between these two systems?
Read on for our guide on ERP vs CRM. Let’s get started.
What is ERP?
Imagine a business as a big puzzle with many pieces that need to fit together. ERP is like the picture on the puzzle box that shows how all the pieces connect.
ERP systems help businesses bring together and organize different parts of their operations. This includes finances, inventory, manufacturing, and human resources. You can refer to the best ERP for Malaysia company to know more about its purpose.
With an ERP system, different teams can share info, simplify processes, and have a unified view of the business. It acts as a central hub that provides real-time data to support decision-making. In simple terms, ERP focuses on how a company works internally.
What is CRM?
CRM is all about building and maintaining relationships with customers. Think of CRM as the tool that helps companies understand their customers better. With this, they can provide personalized service and create strong connections.
CRM systems store and manage customer information. This includes contact details, sale history, preferences, and interactions.
This helps companies track customer interactions and offer better customer support. CRM allows businesses to improve customer satisfaction and retention. With this, they can tailor their approach to individual customers.
ERP vs CRM: Key Differences
Both of these systems are important for businesses of all sizes. But, there are key differences between these two. Below are some of these differences.
Focus
ERP primarily focuses on internal operations and managing resources. This includes money, products, and employees. Meanwhile, CRM focuses on customer interactions, sales, and marketing.
Scope
ERP systems cover many different departments and functions within a company. This brings them together into a cohesive system.
CRM systems are more focused on sales, marketing, and customer service departments. The system aims to improve customer relationships.
Data
ERP systems deal with structured data related to internal processes. Examples are financial transactions and inventory levels. CRM systems manage unstructured data related to customer interactions, preferences, and buying history.
Purpose
The main goal of ERP is to make operations more efficient, simplify processes, and reduce costs. It can do this by providing a clear view of the company’s resources. CRM’s main goal is to increase customer satisfaction, boost sales, and create loyal customers.
Users
ERP systems are typically used by different teams within a company. Meanwhile, CRM systems are mainly used by sales, marketing, and customer service teams.
Know the Difference Between ERP vs CRM Today
Now that you know the difference between ERP vs CRM, take action to determine the best solution for your business. With the right ERP or CRM system, you can take your business to the next level. Get in touch with service providers and get started now!
And there you have it! If you want to learn more, be sure you check out some of our other interesting articles.
