SMS marketing is a marketing method that isn’t used as much as the alternatives. It’s well-known how effective email and other methods are, so many companies stick to those digital marketing strategies.
But when 60% of people open text messages within five minutes, it makes sense to explore text messaging more. It will give you a new way to reach customers and offer a unique value proposition that your competition may not be taking advantage of.
If you’re thinking of investing in SMS marketing, it’s worth considering hiring an SMS marketing agency to help. Keep reading to learn the benefits of working with a digital marketing agency.
1. Get Better Engagement
A problem traditional marketing methods have is getting engagement from viewers. People constantly see ads on the internet and other forms of media. When people start seeing too many, they ignore ads and stop opening obvious email advertisements.
SMS marketing doesn’t have that problem. People still read almost every text message they get. Because of that, you’ll see much better engagement with text messages than many other forms of marketing.
2. Reach More Customers
It’s hard to find someone that doesn’t have a cell phone today. Even if someone doesn’t have the most advanced phone, they at least have one that can send and receive text messages. You can’t say the same thing about email access.
This means you have more reach when you invest in SMS marketing. You can reach almost every individual through your marketing efforts, add them to your SMS list, and send them messages.
3. Save Money
It’s true that you can create cost-effective digital marketing campaigns with other forms of marketing. Many platforms let you get started with a smaller budget, along with the higher-end platforms that cost more.
SMS marketing isn’t a high-cost marketing method. It costs pennies to send messages to your SMS list. As a result, you can work with a digital marketing agency to create effective ad campaigns using text messages.
You can use the money you save from more expensive marketing methods to bring on agency experts to help.
4. Compete With Fewer Companies
One of the great things about SMS marketing is that many companies aren’t doing it. They use traditional methods like email, social media, and PPC marketing. They haven’t taken the extra step to collect phone numbers and add them to an SMS marketing list.
Because of that, the marketing agency you hire will have an easier time getting attention for your business. With fewer companies polluting a customer’s SMS message list, your brand has more room to stand out and get attention.
5. Comply With the Law
Although SMS marketing is an effective way to reach customers, there are rules you must follow. There are many regulations concerning SMS messaging that companies must follow that are there to protect consumers from spammers and scammers.
You may not know those rules if you don’t have experience sending SMS messages. This lack of knowledge leads some companies to do things they aren’t supposed to and get into trouble with the government. Working with experienced marketing agencies will ensure that doesn’t happen to your business.
6. Personalize the Marketing
Although SMS marketing uses an old form of communication, that doesn’t mean you can’t take advantage of data. Many SMS services use digital platforms to operate. Combining what you know about customers with text messaging makes it possible to create personalized SMS marketing campaigns.
Digital marketing agencies like https://wecrush.marketing/ can help you make this happen. They will work with you to gather data about your customers and create campaigns personal to individuals.
7. Fast Deliverability
One underlooked benefit of working with digital marketing companies for SMS advertising is how fast your messages get sent. In other marketing methods, you never know when someone will read your message. But with SMS, that isn’t the case.
Most SMS messages only take seconds to send. This means that if you have a time-sensitive offer, you won’t need to worry about the people receiving your messages will see it in time.
Because of this, you’ll know for sure that people see your deals and can take advantage of them.
8. Easy Feedback
Another thing to look forward to when working with SMS marketing is interacting with your audience. It’s true that you can do this with email and social media. But it’s a little more challenging to do this when you have to respond to emails or log onto a social media account to reach out to a company.
Things are much easier with text messages. The recipient has a chat window to respond to an SMS message immediately. This makes it more likely for someone to interact with your brand, making it easier to gather information and engage people with your company.
9. Avoid Spam Filters
Email deliverability has improved when you use trusted services, but that doesn’t mean you will never experience problems. Many email programs will still flag your emails as spam and hurt your overall deliverability.
But the same thing isn’t true with SMS messages. Text messages don’t go through spam filters like emails do. As a result, you can count on more of the messages you send successfully sending.
An SMS Marketing Agency Is Worth the Money
In a world where it’s harder than ever to get a consumer’s attention, SMS digital marketing is a way to gain direct contact with potential customers and increase engagement with your brand. Many people still regularly check their text messages instead of ignoring them like email. This makes SMS marketing a great alternative marketing strategy.
But you must do SMS marketing the right way if you want to see results. Contact an SMS marketing agency to help with your new marketing strategy to increase the chances of launching successful marketing campaigns.
Do you want to learn more about the different types of marketing? Read more about marketing strategies on the blog.
